OpenAI acquires Statsig to speed up generative AI-based product launches

The market for AI assistants is expected to expand from $3.35 billion in 2025 to $21.11 billion by 2030, according to a report from MarketsAndMarkets.com. A separate report from Statista showed that revenue in the AI development tool software market is projected to reach $9.76 billion in 2025 and $12.99 billion by 2030.

Statsig’s technology stack, according to Forrester VP and principal analyst Charlie Dai, will strategically help OpenAI, as accelerated product development cycles could help the ChatGPT-maker get an edge over rivals.

“Statsig’s core value lies in its real-time experimentation and feature flagging tools. It allows teams to test, measure, and iterate on product features quickly and safely. OpenAI can refine ChatGPT and Codex features with precision, reducing time-to-market,” Dai explained.

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