The 200ms latency: A developer’s guide to real-time personalization

The architecture of the future

We are moving away from static, rule-based systems toward agentic architectures. In this new model, the system does not just recommend a static list of items. It actively constructs a user interface based on intent.

This shift makes the 200ms limit even harder to hit. It requires a fundamental rethink of our data infrastructure. We must move compute closer to the user via edge AI, embrace vector search as a primary access pattern and rigorously optimize the unit economics of every inference.

For the modern software architect, the goal is no longer just accuracy. It is accuracy at speed. By mastering these patterns, specifically two-tower retrieval, quantization, session vectors and circuit breakers, you can build systems that do not just react to the user but anticipate them.

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