Another benefit of AISQL, according to Bradley Shimmin, lead of the data and analytics practice at The Futurum Group, is how it can help make Snowflake a unified query engine for enterprises to analyze all types of data.
Snowflake is not the only data warehousing software provider looking to merge unstructured data and structured data for analytics, Shimmin said: other data warehouse vendors such as Databricks, Google, and Oracle have either already introduced a way to do it or are developing something.
But they need to do more in the analytics space to drive value for enterprises, especially with SQL, perhaps bringing in retrieval augmented generation (RAG) methodologies or increasing the accuracy and quality of generated SQL statements, he said.