“Certifications not only prove that you have the skills and knowledge needed, but they also show employers that you’re invested in your education and career growth,” Rafferty says. “They can give you a competitive edge when looking for a job, as many companies now require candidates to have them.”
Certifications are one part of the hiring equation, “but never the only part,” Watts says. “They help validate that a candidate has taken the time to build foundational knowledge, and that’s a good sign. But I put more weight on how a person thinks, solves problems, and contributes to the team. I look for people who are curious and proactive, who are learning because they want to, not just because a course told them to.”
Certifications can also play a valuable role in retention, Watts says. “I encourage team members to pursue growth, and when they invest in their own development, the whole organization benefits,” he says. “But again, it’s that balance of knowledge, attitude, and applied experience that really moves the needle.”
