“SnowConvert AI excels at static code conversion, but it still requires code extraction and re‑insertion. Hyper‑Q complements this with on‑the‑fly translation to tackle dynamic constructs and application‑embedded SQL that converters often miss,” Dai said.
Seconding Dai, Pareekh Jain, senior analyst at Jain Consulting, pointed out that this acquisition could help Snowflake differentiate itself from rivals such as AWS Redshift, Google BigQuery, and Azure Synapse, who rely more on traditional ETL and batch migration strategies.
“Migration is a huge decision for customer enterprises,” Jain said. “CFOs and CTOs are reluctant to move large legacy warehouses [such as] Teradata and Oracle into the cloud because of cost, time, and risk. By offering a more compelling proposition which is faster and lower cost, actually free, Snowflake gains a competitive muscle versus other cloud data warehouses.”
