The initial pilot includes apps from Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow in English for logged-in users outside the EU across Free, Go, Plus, and Pro plans. Additional partners and EU availability are planned later this year.
ChatGPT as an AI operating layer
Apps in ChatGPT could take the AI assistant beyond simple conversation, positioning it as an ambient operating layer where third-party software can exist, transact, and interact without leaving the chat thread.
“This move effectively positions ChatGPT as an AI operating system or conversational runtime, letting users discover, invoke, and interact with multiple mini-apps and services entirely within a chat-driven interface,” said Pareekh Jain, CEO at EIIRTrend & Pareekh Consulting. “It is edging closer to an OS-like layer for tasks and services.”
